Which companies have expanded with brand extensions? Using Women’s Wear Daily (WWD) and other fashion resources, identify A NEW brand extension from an EXISTING fashion brand or designer. Explain why that company may have chosen that specific product category for the brand extension.
Discuss EACH of the following:
1) The relationship between the original brand and the new brand extension.
2)The advantages and disadvantages of the brand extension.
3)Whether you think this brand extension is a successful or unsuccessful strategy for the brand, and why?
Find 4 images as support to your answer, all need to be cited in MLA format.