Case 1 Discussion: Axel Springer in 2014: Strategic Leadership of the Digital Media Transformation

  1.  How would you evaluate Mathias Dopfner’s strategic leadership in the face of the digital revolution? What key strategic actions did he take, and how were they different from the ways most other publishers approached the situation? How successful was the company’s digital transformation in 2014? What about now?
  2. What did Kai Diekmanu, Peter Wurtenberger, and Martin Sinner learn from their 10 months in Silicon Valley, and how did they incorporate these lessons into Axel Springer’s transformation? Moreover, what signals did their trip send to the organization?



Need an original paper done on this topic?
Order Here Now