Case 3: Dow Chemical Company: Big Data in Manufacturing (Data Analytics)

1. Why should Dow Chemical access data at the points of origin in real time?


2. How should Dow Chemical gain user acceptance and scale up usage of data company-wide?


3. What are the metrics by which Dow Chemical could measure the return on investment of EMI?


4. What are the alternative paths you would suggest for implementing EMI at Dow Chemical?

5. What are your recommendations to Colegrove for implementing EMI?


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