MGMT 420 Research Paper: The Collapse of Thomas Cook Airline

The Collapse of Thomas Cook Airline


The collapse of the 178-year-old Thomas Cook Airline offers an interesting lesson for aviation management. The firm collapsed despite being the chosen holiday firm for most Britons. The company was also a primary competitor in some routes, which further makes its collapses fascinating. This research will examine the failure in the airline’s operation and as well as poor competing strategies. The research will give an in-depth analysis of how failure to innovate on its booking as well as the emergence of revolutionary hotel booking sites such as Airbnb affected the company. The research will also examine the impact of the high-end brick and motor shops on the company at the time competitors were moving online. The company was also not prepared for disruptions such as “staycations” which meant that its response to the new trend was almost non-existent. Staycation refers to a phenomenon where holidaymakers delay their holiday plans or choose to take their holiday at home.

The research will also give an analysis of how the company failed to maintain low overhead, ineffective capacity use, and poor inventory management. These will aim at looking at why the company failed to keep up with competition from low-cost airlines in the industry.


Research Paper Purpose

Your paper will be a review an issues that was caused by a failure in the production/operations management process. You will compare and contrast the current research findings with the principles and concepts presented in your Heizer, et al. textbook.

Topic Selection

Find a production/operations management failure in an aviation or aerospace firm. Your search may be conducted online, in trade publications or through published research.

Appropriate References

Use references published within the past six years. Do not use Wikipedia. Because of its open nature, and the intrusion of trolls and others with private agendas who have posted false and misleading data on the site, it is considered neither reliable nor valid. If a valid primary source is listed as a link on the Wiki site, go to the primary source for the information needed.

Term Paper Format Requirements

  • The paper should follow the APA rules for manuscripts closely.
  • The paper should have one-inch margins on all sides.
  • All narrative in the paper should be left justified.
  • The paper should use Times Roman font, 12-point size.
  • The first line of each paragraph should be indented one-half inch.
  • Everything in the paper should be double spaced only. No extra lines or space should be added between paragraphs or sections of the paper.
  • Each page of the paper should show the running header at top left and the page number at the top right.


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Term Paper Components

In this component… Provide or state
Title Page ·       Title of report

·       Assignment name or number

·       Author’s name

·       University name

·       Course number

·       Date

Abstract ·       Topic of the paper

·       Background on the issue

·       Value or importance of the issue

Introduction Paragraph ·       Heading

·       Topic of the research

·       Why the topic is important

·       How the paper is organized to address the topic

Narrative Body ·       At least 10 pages, double spaced pages

·       Logical sections with headings

·       Literature review using at 10 total articles (at least 5 peer reviewed)

Conclusion ·       Limit findings and conclusions to what can be supported by the facts and data presented

·       Avoid expanding the conclusions beyond what the data will support

·       Suggest ways for the firm to overcome the issues discussed

Reference page ·       10 valid reference sources in alphabetical order (at least 5 peer reviewed journal articles)

·       Citation for every statement of fact included in the paper

·       Only sources cited within the narrative of the paper

Appendix Page (if needed) ·

Other Tips

Follow these tips in the body of the paper.


  • DO NOT quote from the articles reviewed unless the wording is unique or very special. More than three quotes in the paper would be too many!
  • DO NOT copy anything from any source unless you indicate the wording as being quoted and include an accurate reference citation for the source.
  • Include a reference citation to support all statements of fact presented in the paper.
  • Avoid using the pronouns: you, your, we, our, or us in the paper. Readers may not wish to be so closely involved in the topic.
  • Do NOT expand on the findings or draw conclusions that are not directly supported by the research findings discovered in the review of the articles presented.




After you write your research paper, you will create a five minute narrated presentation. Your presentation should meet this basic criterion. (Add Speaker Notes and I can add there narration).

  • Title slide with the topic, course number, and author (student) identified.
  • Overview or introduction slide to describe the presentation content.
  • Sufficient number of slides to convey the method and findings of the review.
  • Audio that further describes the slide content.
  • Summary or conclusion slide to close the presentation.
  • Reference list to show the sources cited within the presentation.
  • Video, animation, or other supporting elements as desired to enhance the presentation.