Protecting the House of Under Armour/Stephen Curry: The Gift and the Curse?

Read the article and then on the last page answer those questions. Apply the relevant prompt to sports marketing concepts. Assessment will be based upon thoroughness, completeness, depth of thought, uniqueness of thought, analysis/synthesis, application, and professionalism. Research, think critically, immerse yourself, in-depth analysis, and use evidence to form conclusions. Understand the process and the situation from all sides and apply it to the marketing/branding perspective.

 

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