Evaluate the reasons Social Media Marketing has become exceedingly popular
among businesses of all sizes.

Analyze the advantages and disadvantages of Social Media Marketing for
business entrepreneurs.

Assess how Social Media Marketing is helping Pepsi gain more customer
insight than it would have otherwise.

Research two (2) other businesses that have used Social Media Marketing to
their advantage. Discuss how each of these businesses has utilized Social Media
Marketing and provide examples with your discussion.

Speculate what impact Social Media will have business over the next decade
and identify what skills you need to improve to take advantage of the

Use at least five (5) quality academic resources in this assignment. Note:
Wikipedia and other Websites do not quality as academic resources.