1. research questions

The aim of this research paper is to answer the next 2 questions:

i. Are interface design preferences related to the users cultural background?

ii. Is there any connection between advertising and user interface design in the process of creating cultural adaptivity?

research motivation

In order to identify a research gap, the following research paper has been used:

CULTURE CENTERED DESIGN: REVIEWS ON CULTURAL FACTORS INFLUENCING INTERFACE DESIGN ELEMENTS

Noliza Saidin, Dalbir Singh, Zainul Akramin Mohd Drus

https://pjsrr.upm.edu.my/index.php/pjsrr/article/view/135/125

The mentioned paper is related to the main question of my thesis, but its focus is centered on what are the cultural factors that influence how users experience user interface design, while the goal of my thesis will be to analyze how is the cultural background affecting users preferences and actions.

2. method

The strategy used to implement this study is going to be a quantitative analysis method. A survey that will help gather the data around user interactions and behavioral with interface design and advertising. The aim of quantitative research is to evaluate the components of the web user interface based on the user’s experience in a specific cultural context. To address the research question of turning the theoretical perception of culture into a concrete perspective and being used in the design of the user interface, 2 methods are going to be used. Hofstede’s method, model of cultural dimensions and Defining web user interface in 5 components with Arron Marcus’s (2002). Since the research is conducted quantitatively, the samples will be collected electronically without the constraint of the quantity and any other restrictions, the only prerequisite for the participants is to fill out an online questionnaire.

3. timeplan

The study will be done by one author during the entire process. Stages of the work:

Feasibility studies
Information gathering
Literature reviews
Report writing and result-analysis

The research is expected to be finished before the thesis defence which will take place on week 22

4. scope

Nowadays societies are changing and are becoming more and more multicultural, which means that consumers are spread all over the world. This change is becoming an important criteria when brands create products and when choose how to advertise them. Designers and web applications developers need to create products that can reach to many different cultures simultaneously. But in order to create products that meet the needs of users from different parts of the world, first they need to know what are these cultural factors and how do they influence users understanding and acceptance of the interface design.

I believe that by answering this paper’s main questions, valuable information will be gathered which may be of high interested for different business fields. The focus of this research will be very closely related to the education and program that I’m involved in.