1-9. Go to zulily.com and register.  Identify features of the site that make shopping

1-9. Go to zulily.com and register.  Identify features of the site that make shopping entertaining to mothers and explain why those features entertain.  Explain why this is important to the zulily business model. 
1-10. Go to Nordstrom.com and shop for children’s clothes.  How does the zulily shopping experience differ from that at Nordstrom?  Briefly describe the advantages and disadvantages of each type of experience. 
1-11. If you were buyer for zulily, what data would you like to have about customer purchase habits? 
1-12. If you were a buyer for zulily, what data would you like to have about past vendor performance? 
1-13. In the general course of life, 2-year-old boys become 3-year-old boys, 4-year old-girls become 5-year-old girls, etc.  How can zulily use this not-so-remarkable phenomenon to customize a customer’s shopping experience?  What data would you need to do this?
1-14. As a business professional, it is likely information systems professionals will ask you data questions like those in questions 1-11 to 1-13.  What is the best way for you to respond?  Verbally in a meeting?  With a written document?  With a sketch or diagram?  How will you know if you have been understood?  
1-15. At the April 2015 stock price of $14.59, the market values zulily at $1.86 billion.  This is a big drop from the February 2014 high of $68.39 a share price.  Describe zulily’s principle assets.  Does a $1.86 billion valuation seem appropriate, given your description of the company’s assets?  Justify your answer.