1. Select a company (i.e., your focal organization) based in the USA. Think about the

1. Select a company (i.e., your focal organization) based in the USA. Think about the companies you do business with most often, companies that interest you (for whatever reason), or companies that you see covered by news media.
2. Identify and describe a public issue relating to the company’s social or environmental impact. Include a link to at least one article that mentions the issue, published by The Wall Street Journal. Describe the public issue in terms of a performance-expectations gap.
3. Propose a strategy to address that issue and explain your reasoning. What do you recommend the company do in this situation to narrow the performance-expectations gap?
It may be helpful to think of yourself as playing the role of a stakeholder management consultant. Imagine you are being brought in to analyze this situation and to provide recommendations for the company’s managers. The tone of your writing should be professional and objective; avoid use of the first person (“I”, “we”, etc.).  
Submit your essay via Canvas by 11:59PM on Friday, September 10.