822 Discussion Board 1 Discussion Set: Lesson 7 – 822 Discussion Board 1

This is an individual, graded assignment and should be completed individually and submitted by the due date.

Post a detailed critical analysis of the 2010 Wall Street Journal article, “’Bullwhip’ Hits Firms as Growth Snaps Back,” by Timothy Aeppel  which can be found on your Course Schedule. In your critical analysis, include your responses to the following questions.

1.      What are two techniques for mitigating the bullwhip effect and why? How do these techniques relate to Caterpillar?

2.      What kind impact does captive suppliers or vertical integration have on the Bullwhip effect? Do Japanese Auto OEMs have a competitive advantage or American firms due to their supplier relationships? How well do you think Hyundai can shield itself from the Bullwhip effect due to their vertical integration?

In addition to your own post, provide substantive comments or critiques for at least one of your peers’ posts. Also, Your own contribution must be posted by Thursday of the week when discussion assignment is due.