Consumer Behavior MRKG 2372-0001 12915 HCC-Central Semester Project Overview The following instructions should be followed in completing the semester project. Papers should be written in a narrative (paragraph) format. Auditing Consumer Behavior: A Process for Building Marketing Strategy A complete understanding of the influences that affect consumer behavior is an essential foundation for building a marketing strategy. The outline for auditing consumer behavior has been simplified and generalized for this assignment, but the execution of the process can be invaluable for identifying challenges and opportunities for improving marketing strategy. [ 1,150 more word ]

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