The topic is on “Amazon Go”   1000 words with minimum 4-5 References First two parts are “Amazon Go” in general Organizational overviewa.      Name of organization

The topic is on “Amazon Go”   1000 words with minimum 4-5 References

First two parts are “Amazon Go” in general: 

Organizational overview

a.      Name of organization

b.     Mission statement, organization’s basic values and philosophy

c.      Geographic location

d.     Product mix

–        Single product

–        Product line(s)

2. New product description

Parts 3 and 4 are specifically about “Amazon Go in the UK (United Kingdom)”

3. Marketing research

a. Consumer analysis

– Demographics

– Psychographics

– Behaviours (eg: purchase behaviours)

– Geographical considerations

b. Industrial analysis, if applicable

– Competitor analysis

4. Segmentation

a. Criteria

b. Target market(s)