Write a brief essay (400 word min) in which you explain the ads that you would develop or actually create the ads with graphics, etc.

Mini Essay 

The Elaboration Likelihood Model suggests that there are two ways to persuade people:  the central route and the peripheral route. Pretend you work for an advertising agency.  You must design two ads for a new candy bar:  one that will appeal to those people in the peripheral route and one that will appeal to those in the central route. 

Write a brief essay (400 word min) in which you explain the ads that you would develop or actually create the ads with graphics, etc. Then, include a description of the two routes, why each ad would appeal to a person in a particular route, and what things determine if a person will use the peripheral or central route.

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