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MGT5STR Assessment 2 Marking Rubric
| MGT5STR: Assessment 2 Marking Rubric | |||||
| CRITERIA | Excellent (>80%) | Very Good (70-79%) | Good (60-69%) | Acceptable (50-59%) | Unacceptable (<50%) |
| Fibre-focused Agribusiness (20% of total marks) |
An excellent and comprehensive write up on identification of a fibre focused agribusiness operating in Australia; its business units and products and services lines; its business revenue units and a robust discussion on the importance of the largest revenue units. Includes all relevant supporting information. (16-20 marks) |
Very good identification of a fibre focused agribusiness operating in Australia; its business units and products and services lines; its business revenue units and a good discussion on the importance of the largest revenue units. Includes most relevant supporting information. (14-15.5 marks) |
Good identification of a fibre focused agribusiness operating in Australia; its business units and products and services lines; its business revenue units and a discussion on the importance of the largest revenue units. Most of the requirements fulfilled. (12-13.5 marks) |
Acceptable identification of a fibre focused agribusiness operating in Australia and its business and revenue units. (10-11.5 marks) |
Poor standard with basic requirements of the section missing. (< 10 marks) |
| Business level strategy (20% of total marks) |
An excellent and comprehensive analysis of the different business level strategies. All aspects of cost leadership, differentiation, focus and integrated cost leadership covered well. (16-20 marks) |
A persuasive analysis of the business level strategies. Most aspects of cost leadership, differentiation, focus and integrated cost leadership covered well. (14-15.5 marks) |
Good analysis of the business level strategies. Some factors aspects of cost leadership, differentiation, focus and integrated cost leadership covered well. (12-13.5 marks) |
An acceptable analysis of the business level strategies showing an adequate understanding of the concepts. (10-11.5 marks) |
Poor standard with basic requirements of the section missing. (< 10 marks) |
| Competitive Reality (20%of total marks) |
An excellent and comprehensive discussion of competitive reality. Model is drawn well. (16-20 marks) |
A persuasive discussion of competitive reality. Model is drawn well. (14-15.5 marks) |
(12-13.5 marks) | An acceptable discussion of competitive reality showing an adequate understanding of the concepts. (10-11.5 marks) |
Poor standard with basic requirements of the section missing. (< 10 marks) |
| Future Strategic Direction, Implementation Plan and Evaluation Strategy (30% of total marks) |
Excellent, well-aligned and comprehensive recommendations for the future strategic directions of the fibre focused agribusiness. An excellent implementation plan and evaluation strategy. (24-30 marks) |
Persuasive recommendations for the future strategic directions of the fibre focused agribusiness. Well-identified implementation plan and an evaluation strategy. (21-23.5 marks) |
Credible recommendations for the future strategic directions of the fibre focused agribusiness. Identification of an implementation plan and an evaluation strategy. (18-20.5 marks) |
Acceptable recommendations for the future strategic directions of the fibre focused agribusiness. With some aspects of the implantation plan and evaluation strategy highlighted. (15-17.5 marks) |
Poor standard with basic requirements of the section missing. (< 15 marks) |
| Writing, Structure and Referencing (10% of total marks) |
Language is sound, clear with excellent clarity, spelling, grammar and punctuation. Exceeds requirements for the use of academic sources. Correct formatting and citation style. (8-10 marks) |
Language is generally sound and clear with minor spelling, grammar and punctuation mistakes. Very good use of academic sources. Correct formatting and citation style. (7-7.5 marks) |
Language is clear enough to understand and spelling, grammar and punctuation are acceptable. Good use of academic sources with minor mistakes in formatting. (6-6.5 marks) |
Language is clear enough to understand but have some unclear expression. Moderate issues with spelling, grammar and punctuation. Adequate use of academic sources with some errors in formatting. (5-5.5 marks) |
Mostly unclear or confused expression. Major spelling, grammar and punctuation mistakes. Little or no use of academic sources and substantial errors in formatting. (<5 marks) |
Good discussion of
competitive reality.
Model is drawn.
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