MRKT 311 Principles of Digital Marketing Product & Marketing Overview MRKT 311

MRKT 311 Principles of Digital Marketing

Product & Marketing Overview

MRKT 311 Principles of Digital Marketing

Product & Marketing Overview

Business Marketing Plan

Business Marketing Plan

Part 1

Part 1

PRODUCT & MARKETING OVERVIEW

Product and Company

[Insert product/service and the company name here]

Company description

[Describe the company and brief history]

Company website link, location, and SIZE

[Inset link and website description of how the company is using the website (company overview and updates, sell products, information site). If you’ve selected a nonprofit organization, consider how they are growing members, conferences, and donations. What value does the website bring to the viewer?]

Product/service description

[Describe the product and history]

company Mission and vision statement

Company mission statement

[Find the company mission statement. If you are using your own business, you can create your company’s mission.] Include the reference link, if available.

Company vision statement

[Find the company vision statement. If you are using your own business, you can create your company’s vision.] Include the reference link, if available.

goal, model, and uvp

marketing goal

business model

[Determine the model as B2B, B2C, or both for the one product]

product unique value proposition (UVP)

How is the product superior and differentiates itself on the market to appeal to the consumers wants and needs?

REFERENCES

[Add in references used in APA format. You can use our class book, AMA website, the company’s sites, and other marketing resources.] Company website, Mission/Vision Statement source.