either Ethics or green marketing

Define marketing ethics first.
Highlight 3 different examples of ethics in marketing, and select from different areas as described above. Describe what’s going on. How large an issue is it? What is the size of the industry involved? Will the issue ever be resolved, and why or why not? What can your company do to “rise above” the issue, or is it impossible?
List and describe 3 of the agencies out there that “patrol” these types of activities. What is corporate social responsibility? Give some positive examples.
OR: Green Marketing and alternative Fuels. Select 3 alternative fuel sources. Describe each. What products stand to gain most substantially (houses, cars)? Do you feel the government is providing adequate incentives and being a proper steward? Have we learned anything from the past? Does it seem like we’re still making the same old mistakes? Why is that? What is your personal plan to decrease reliance on standard fuels? What have you done to date?
Is marketing a solution overall? What can marketers do to better the agenda? Are there examples you can point out where marketing made it work/not work?
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