eharmony case

eharmony case

Read the case.
1. Do an external analysis of the online matchmaking industry (60 points)
2. Do an internal analysis for eHarmony (What are its strengths, weaknesses, core competencies?). (30 points)
3. What is eHarmony’s business level strategy? Please explain (15 points)
4. Is Chemistry.com a threat to eHarmony? If you feel Chemistry is (is not) a threat then which of the 4 strategic options would you choose and why? (20 points)

a.Defend the Niche
b.Expand out of the Niche to the medium-term relationship segment
c.Diversify into other websites that provide marriage/ life transitions info – Life Decisions d.Product
Diversify internationally

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