Be sure to include the following:
Demographic Description: Age, income range, gender, family size, education, occupation, et cetera.
Example: A likely user for X product is a male aged 25–34 who
earns between $35,000 and $55,000 per year and has a four-year college
degree.

Geographic Description: Area you would like to serve, density (urban, rural), nature of location (mall, business center, et cetera), climate condition.
Example: Atlanta.

Lifestyle Description: Where do
your customers shop, what do they do for leisure, what kind of clothes
do they wear, what type of cars do they drive, et cetera?
Psychographic Description: How would you describe your target market, for example, socially responsible, trendsetters, or fun-seeking?
Purchasing Pattern Description: How will your
target market use the product, how many times will they buy it, where do
they buy the product, how do they pay for it, et cetera?
Buying Sensitivities Description: What factors are important to the customer before they buy (price, quality, customer service. packaging, et cetera)?

Post at least one substantive comment to another student’s post.
Notes
Textbook Chapter 7, “Target Market,” pages 105–122, provides additional detail about this topic.
You will revise this week’s discussion post as part of your work on the Week 5 assignment, Marketing Plan and Budget.
Note: Start
your response with a brief description of your business (no more than 3
sentences). Specify your company name, what business you are in, and
the specific product(s) or service (s) you plan to sell.

There will be four Discussion Board forums throughout the course. The purpose of Discussion Board forums is to generate interaction among students in regard to relevant current course topics. You are required to post one thread of at least 300 words.

You must post two replies of at least 100 words.  For each thread, you should support your assertions with at least one citation in APA format. The replies do not require citations, but they are preferred. Acceptable sources include the textbook, the Bible, peer-reviewed journal articles, etc.

 Discussion Forum Question:

How do Ackerman’s views on management differ from a secular school’s view of behavior management? What biblical concepts challenge you as someone who may be working with students with behavioral disabilities in the future?