With marketers increasingly adopting more and more refined market segmentation schemes—fueled by the Internet

With marketers increasingly adopting more and more refined market segmentation schemes—fueled by the Internet and other customization efforts—some claim mass marketing is dead. Others counter there will always be room for large brands employing marketing programs to target the mass market.

Take a position: Mass marketing is dead versus mass marketing is still a viable way to build a profitable brand.
Times New Roman, 12 pt, single-spaced