Traditional Marketing

One of the main ways that Celery Roots can reach out to a broader audience in the market is through the use of traditional advertising methods. According to Kaser (2013), these refer to media that is used to deliver commercial messages to broad audiences and can, therefore, be considered as paid media. It includes channels such as television, radio, print media, outdoor media, newspapers, and magazines, among others. The approach will serve as an excellent means of getting the product out to the audience through persuasive communication tactics. One should, however, be aware of the fact that the media outlet used will be dependent on the type of audience they are trying to reach. The upside of this method is that it is easy to understand and will reach the local target easily.

WE’VE HAD A GOOD SUCCESS RATE ON THIS ASSIGNMENT. PLACE THIS ORDER OR A SIMILAR ORDER WITH PapersSpot AND GET AN AMAZING DISCOUNT

Online media

In the current world, digital marketing has become an essential and indispensable marketing tool. For Celery Roots, it can be used as a powerful advertising tool to reach prospective markets in LA. Some of the channels used include social media, websites, and blogs. The establishment can hire a professional to develop a website where users and potential customers will be able to access and experience the variety of products offered. Since the city’s majority population are adults, it is evident that most of them interact with social media platforms like Twitter, Facebook, Pinterest, and Twitter daily. Through the use of these channels, Celery Roots can reach a broader market because almost everyone uses the internet. The brand can establish an online presence at a very affordable cost. Online marketing can help the enterprise to target specific customers and reach the right people. The availability of massive data will provide room for analyzing demographics, sorting consumers based on some set parameters so that advertising content is tailored to the region (Jones & Morgan, 2014).

References

Jones, G. G., & Morgan, N. J. (2014). Adding value (RLE Marketing): brands and marketing in food and drink. Abingdon: Routledge.

Kaser, K. (2013). Advertising & sales promotion. Mason, OH: South-Western.