The advert is trying to convey a message that the people of America believe that America’s Power is dedicated towards ensuring they produce clean coal fuels that are not dangerous to the environment or the citizens of the country. The advert communicates that the USA can continue using coal, which is one of the most abundant fuels in the country, in a clean manner and fuel all the industries, from mining, healthcare, agriculture, and production, among others.

The advert can be addressed as green-washing, which is a process where companies convey misleading information or provide false impressions about their product being environmentally friendly (Parguel, 2015).

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Another example of a company that uses such an advertisement is Fiji Water. Fiji Water posted the advertisement discussed in this section in Feb 14, 2015, titled, Where does FIJI Water come from?. The link to the video is; https://www.youtube.com/watch?v=juHtVC60Kuo. In the video, the company claims that its water comes from the Fiji Islands, where it rains, and volcanic rocks filter water before collecting in a natural aquifer. They claim that the water is not interrupted by humans or contaminated by any external additives.           

            However, the water is bottled with plastics that take years to degrade and also shows a contrasting advert as water has to add several additives if it has to stay for long without spoiling. The company tends to advertise that its product is clean from additives, yet this has been proven wrong.

References

Parguel, B. B.-M. (2015). Can evoking nature in advertising mislead consumers? The power of ‘executional greenwashing’. International Journal of Advertising, 34(1), 107-134. doi:https://doi.org/10.1080/02650487.2014.996116