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Have added guidelines as attachments. In your role as Digital Marketing Manager, you have been
Have added guidelines as attachments.
In your role as Digital Marketing Manager, you have been asked to produce a report, with supporting research and
evidence, for the Management Team (MT). The report requires consideration of digital marketing within their
market sector.
Choose an SME from the list below:
1. Food and beverage (Retail, e.g. restaurant) in UAE
2. A brand from the confectionery sector
3. Training Provider or Higher Educational Institute (e.g. College / University)
The following headings in must be included in your report:
Organisation Background
Organisation Digital Overview
Digital Marketing Strategy
Digital Marketing Plan
You must complete all sections of the report