Global Brands Comparison

Domestic brand: Ralph Lauren. Imported brand: Burberry. Visit both brands’ online stores. Write an essay addressing the following points: 1) Introduce the two brands/retailers. 2) Choose ONE item category (T-shirts, sweaters, pants, jeans, etc.), and identify FIVE different products in this category in both brands. 3) Compare the fabric used in these products. 4) Compare the prices of these products. 5) Identify the origin of the products (i.e., where they are made). 6) Compare the countries of origins of both brands and explain the commonalities and differences found in their manufacturing. Note: Please include images from their online stores of the items with your write-up. Cite all in MLA format. The purpose of this research paper is to investigate global fashion production and distribution by comparing products made by brands/retailers based in different countries.

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