As Vice President of Marketing for Lottafizz, you and your team will begin the

As Vice President of Marketing for Lottafizz, you and your team will begin the exploratory research process with a PESTEL analysis of the country that you selected in Week 1. The information you gather will help you write a report to present to your supervisor, Marvin Malt, and the rest of the senior team. It is imperative that your report cover all aspects of PESTEL, as Malt and the senior team represent the major functional departments of Lottafizz, and they want to understand the impact of this international expansion.
This assignment will be refined and later included in your final report due Week 6.

For this assignment: Begin by completing a Political, Economic, Socio-cultural, Technological, Environment (Ecological), and Legal (PESTEL sometimes referred to as PESTLE) analysis for the country you have chosen. To complete the analysis, follow the links below for a PESTEL template and helpful resources.
Sample PESTEL Analysis
PESTEL Blank Template – You may save and/or print this out for your own use.
International Research Resources Bank – This area houses a number of resources you can use to learn more about your chosen country in preparation for the PESTEL analysis. You may access this area via this link or the link in the left-hand navigation bar.
Next, create a report discussing your country’s operating environment as outlined in the six sections of the provided Sample PESTEL Analysis. 
Cover a minimum of two subjects under each of the six sections in the PESTEL Template. (A total of 12 subjects should be identified and reported on.)
State why these subjects were chosen? 
Craft a brief, but meaningful summary of each of the 12 subjects.
Present a preliminary compare and contrast between the importance of the state of the economy and the conventional thinking on social-cultural issues.
Answer what was the biggest surprise that you found in your research and explain its potential impact on Lottafizz’s business plan?
Explore and identify two possible product categories found in the larger beverage industry that your team could market to. Therefore, a preliminary review of these two beverage product categories should be introduced and briefly discussed in this section. For example, you may wish to discuss bottled water, energy drinks, distilled spirits, coffee, or other viable product categories from the larger beverage industry.Craft and present a meaningful summary of your findings.
Reminder: Your final product category selection will be a part of your Week 3 assignment.

Report Requirements:
Use a minimum of five sources and at least three from the International Research Resources Bank and include them on the Reference Page.
Remember to include meaningful statistics to support your findings.
Provide subheads for each subject selected to ensure clarity of your findings.
Reference page
This document should be at least 1,000 words in length using APA style.