marketing research report-500 words

Task:
KFC gave away free food and up to $50k with its mobile-based game – The Great Bucket
Hunt (https://www.lifehacker.com.au/2021/06/kfc-bucket-hunt-game/), and they would like to
obtain a good understanding of the players’ experience. KFC would like to conduct some
marketing research, adopting a qualitative research method, i.e., interview. However, they are
unsure if it is the best approach to gather useful information in this case compared with
quantitative or mixed research methods.
Please critique the proposed qualitative research method (i.e., interview) for KFC and based
on your critique, provide ONE research design suggestion for KFC.
Required format:
The School of Marketing Assignment Cover Sheet as the first page.• Critically evaluate the proposed marketing research design, i.e., qualitative researchmethod, i.e., interview.• Propose ONE research design suggestion and justify it.• References.Additional format requirements:• Font size and style: Font size: 12. Style: Times New Roman.• Margin: 2.5 cm.• Space: Double spaced throughout the paper.• This course uses in-text referencing, for more information also see Business SchoolHarvard Referencing Guide – UNSW Business School.https://www.business.unsw.edu.au/Students-Site/Doc…You must reference all non-original work, e.g., if you take an idea from an academic journalarticle, book, magazine, or website, you must reference it. Do not reference lecturenotes/PowerPoint, you must go to the original source, i.e., book, article, magazine, website.You are free to include an appendix; however, no mark is allocated to the informationcontained in the appendix.