Resume Cover Letter for Career as Director of outreach

The link to the job posting can be found below. I worked as an adolescent social worker as a college student while completing my masters in SSocial Work. After I ended up as president of a company in an unrelated field for over 25 years. I would like it to reflect that my position as a company president gave me the tools to manage various professional references, helped wirh outreach, maintained a positive wokr environment, etc. Thanks!
Are you that relentless “Can Do” attitude type with a passion for genuinely connecting and delivering extraordinary results? We have an awesome opportunity!
Position Summary:
The Director of Outreach (DO) is both an integral part of the campus family and the school’s ambassador to the community. The DO meets extensively with educational and healthcare professionals in the community, forming new relationships and maintaining existing ones, so that Fusion is part of an extended family of resources and support. The DO is also a vital contributor to on-campus events and culture. To excel in these dual missions, a DO must be able to find multiple balances: between numbers and relationships, confidence and vulnerability, connection and autonomy, passion and compassion. Amazing Fusion DOs are driven, creative and poised. They communicate with great clarity and empathy. They bond with students, families, staff and professionals. They know their audience and tend to impress. They hit targets and touch hearts. If this role sounds like the right sort of adventure for you, please send a letter of interest and your resume.
Here?s some of what you?ll be doing day to day:
Promoting Fusion enrollment opportunities and programs to professionals such as therapists, psychiatrists, and educational consultants in the surrounding communities, via cold phone calls, emails and face-to-face visits both on and off campus.
Developing new relationships with local associations