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International market
Original Instructions: Pick an international company. Select a specific aspect of this company’s international business (value chain, or political strategy, or dealing with different cultures, or any other aspect of IB) and research this question in depth. For example, if you select the company’s political strategies in different markets, you should compare the company’s approaches in different markets.
Specifics I’ve chosen: Pick an international company. My company pick is Air Astana.
Specific aspect of the company’s international business. I’ve decided to focus on the political strategies of Air Astana by comparing the company’s approaches in different markets (Service areas of Western Europe, Eastern Asia, and Kazakhstan.I selected 2 pages but I really need this to be slightly longer than 1.5pgs.
