Advertising or marketing using social media.

choose a company that actively advertise and engage on Facebook and Twitter.Which Facebook and/or Twitter

marketing tools do they use? What advertisement methods do they use? How do they conduct their campaigns? What
are the possible risks of using social media in this way? How could they improve the way they use social media
for advertising/marketing?
Dave Chaffey (2011) E-Business and E-Commerce Management 5th edition (Financial Times Press).

Dave Chaffey, et al., (2008) Internet Marketing 4th edition (Financial Times Prentice Hall).

Efraim Turban, et al., (2011) Electronic Commerce 2012: a managerial perspective 7th edition (Pearson Higher
Education).
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