Alaska Airline

Alaska Airlines is one of the best American airlines with its headquarters in SeaTac, Washington. It is ranked the best company in the airline industry and it is the fifth-largest airline company in the US. The company has 116 destinations that are distributed to different parts of the world (Gardiner & Ison, 2008). The company was started in 1932. Several factors determine the location of a company and all of them must be put into consideration before a company is started. The factors have a significant impact on the company which can be either positive impacts or negative impacts (Gardiner & Ison, 2008). Companies should be very cautious as they make decisions because it can cost the owners of the company.

Being an airline company, Alaska Airlines needed enough space that can provide a good space for offices and landing places of the company planes. The land could also allow developments of structures and facilities within the company and a place that could provide enough land for the company was the best solution (Gardiner, Ison & Humphreys, 2005). The place could also be far from residential areas because there are a lot of sounds that are not pleasing to both humans and animals in an airline company such as the Alaska Airlines company.

Safety is a major factor, and places that have a low water table is encouraged for an airline company and this was a factor to consider also. The place could also provide a safe environment for the disposal of waste material from the company (Yang, 2009). The company should also be located in a place that can access the raw materials needed for production in the company and the Alaska airline company wanted a place that can access trains so that it is easier to transport the raw materials.

The government is a crucial partner in any company because they are responsible in providing a certificate of operation and also regulate the quality of the products and services that the company is intending to produce (Liu et al., 2006). The Alaska airline company was keen on ensuring that it will start up a company in a place that the government support and also supports what the company will produce in the future. The company also considered the impact of the company on both the government and people living around the company.

Raw materials are a crucial factor when considering the location of any company. The company can only be situated in places that can be able to get raw materials within the shortest time and at a lower cost. The company was also keen in a location that can be able to get labor both the skilled and unskilled labor and a place that has good accommodation was suitable because the workers can be able to rent houses while the travellers who use the airline can be able to get rooms within the company (Alkaabi & Debbage, 2007). As such, it could help in reducing the delays and inconveniences that are associated with long-distance.

I recommend that the Alaska Airlines company be located in the outskirts of the city where there is enough space, accommodation for employees and travelers. Outside the city is also near to the railway station which will make it easier for transportation of raw materials and not residential area so it will not affect people due to noise. Again, far from the city, the company will be able to access more land for expansion and the cost of land is cheaper.

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References

Alkaabi, K. A., & Debbage, K. G. (2007). Air passenger demand and skilled labor markets by US metropolitan area. Journal of Air Transport Management, 13(3), 121–130.

Gardiner, J., & Ison, S. (2008). The geography of non-integrated cargo airlines: an international study. Journal of Transport Geography, 16(1), 55–62.

Gardiner, J., Ison, S., & Humphreys, I. (2005). Factors influencing cargo airlines’ choice of the airport: An international survey. Journal of Air Transport Management, 11(6), 393–399.

Liu, Z.-J., Debbage, K., & Blackburn, B. (2006). Locational determinants of major US air passenger markets by metropolitan area. Journal of Air Transport Management, 12(6), 331–341.

Yang, T.-H. (2009). Stochastic air freight hub location and flight routes planning. Applied Mathematical Modelling, 33(12), 4424–4430.