12.8 Assume the American Society of Training Directors is studying its membership in order to enhance member benefits and attract new members. Below is a copy of a cover letter and mail questionnaire received by a member of the society.
a Evaluate the cover letter as an introduction.
b Identify question type, develop the topic list, organize questions by topic or type, then evaluate the scope and coverage of the study.
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Dear ASTD Member:
The ASTD is evaluating the perception of value of membership among its members. Enclosed is a short questionnaire and a return envelope. I hope you will take a few minutes and fill out the questionnaire as soon as possible, because the sooner the information is returned to me, the better.
Director of Membership
Directions: Please answer as briefly as possible.
1 With what company did you enter the field of training?
2 How long have you been in the field of training?
3 How long have you been in the training department of the company with which you are presently employed?
4 Is the training department a subset of another department? If so, what department?
5 For what functions (other than training) is your department responsible?
6 How many people, including yourself, are in the training department of your company (local plant or establishment)?
7 What degrees do you hold and from what institutions?
8 Why were you chosen for training? What special qualifications prompted your entry into training?
9 What experience would you consider necessary for an individual to enter into the field of training with your company? Include both educational requ