Answer the Following Business-Related Questions

Post a 200-300 word response to the following discussion question 
In business research we often will need to create measurement instruments for the variable(s) we want to understand. Remember in Week 1 we start our research design process by trying to create a useful definition of a concept or variable we might study. Once we have a workable “operational definition” of all our variables we are ready to create the measurement system we will use.
(A) Please discuss the advantages and disadvantages with the following:
Rating and ranking scales
Likert scales
Unidimensional and multidimensional scales
(B) Consider the way you operationalized the variable “binge drinking” in Week