Applying the 4 P’s of Marketing

You will now use this same scenario to address the 4 P’s involved. Wherever you work, you can apply these 4 P’s concepts for a better understanding of the product or service provided by the organization.Envirotruck scenario:Envirotruck is a company that produces energy efficient all-wheel-drive and 4-wheel-drive trucks (twice as efficient as their competition’s) with ample clearance for construction and rough terrain applications in the U.S. and Canada. They have been in business for 2 years with much success delivering to their customers via rail. The trucks are priced competitively with other all-terrain vehicles and are promoted primarily via the Internet. They now have a roster of 100,000 clients that include major industrial clients. The problem the CEO sees looking toward the future is that each department seems to be operating as a distinct entity rather than cooperatively. A customer complains on LinkedIn® that they are thinking of trying the competition as they do not believe Envirotruck values their business. The CEO sees this comment and immediately calls a company meeting.After you have practiced with the 4 P’s of marketing — the marketing mix — as reviewed in the learning activity address the following:Based on research on the Internet and the unit assignment scenario, decide what the 4 P’s would be at Envirotruck.Your submission must include a minimum of two references. The first being the course textbook, and the second an article from the database ABI/INFORM Collection in the PG Library. Any additional articles must also derive from the database ABI/INFORM Collection. Cite using in-text citations where appropriate. Your sources and content should follow current APA format and citation style. Visit the Academic Success Center found in the Academic Tools area in your course for further assistance.