Assignment DescriptionAssignment Details3 pages not including cover page and source pageBrand positioning is an important

Assignment Description
Assignment Details
3 pages not including cover page and source page
Brand positioning is an important process in the overall marketing strategy that influences advertising and public relations. By understanding how to position the brand based on customer preferences, targeted messages (such as advertising and other forms of communication) appeal to the segmented customer groups.

Once the brand is positioned in the marketplace, the next step is to target customers with specific marketing messages, personalized, and appealing to current loyal customers and new, prospective customers. This is why demographic and psychographic variables are important when segmenting customer groups and developing marketing and public relations messages.
How do you do this? It starts with customer and competitor research.
To prepare for this assignment, do the following:
View the Starbucks SWOT analysis video
Check out the sample SWOT analysis

Add the following 3 main ideas in your 3-5 page assignment:

Create a SWOT analysis of your favorite brand. Use the SWOT template to help you with your SWOT analysis. Include the name of the brand, a bit about its history (which you can find on its Web site), what it sells, and any other identifying information. Then, list 2–3 competitors of the brand. Were you surprised by its competitors? Explain. Use this SWOT template from Microsoft. Remember to watch the Starbucks SWOT analysis video.
Find the following about the brand:2 strengths
2 weaknesses
2 opportunities
2 threats

Find at least 1 public relations piece from the Web site or other sources such as a social media site, a blog, or a video. Briefly explain your perception of the brand.
References
Berry, T. (n.d.). How to do a SWOT analysis for better strategic planning. Bplans. https://articles.bplans.com/how-to-perform-swot-analysis/
Microsoft. (2021). Competitive analysis using SWOT. https://templates.office.com/en-us/competitive-analysis-using-swot-tm03986939
SM Insight. (2020, January 28). Starbucks SWOT analysis 2020 [Video]. YouTube. https://youtu.be/3PAt7WsC5R4?t=32

Individual Project Rubric
The Individual Project (IP) Grading Rubric is a scoring tool that represents the performance expectations for the IP. This Individual Project Grading Rubric is divided into components that provide a clear description of what should be included within each component of the IP. It’s the roadmap that can help you in the development of your IP.

ExpectationPoints PossiblePoints EarnedCommentsCompany Analysis: Includes name of brand, its history, what it sells, and other identifying information30
Competitor Analysis: Identifies and discusses company’s competitors
30
SWOT Creation: Creates a SWOT analysis
30
Market Image: Discusses own perception of the brand based on a public relations communication piece25
Professional Language: Assignment contains accurate grammar, spelling, or punctuation with few or no errors. (APA formatting is required or style specified in assignment).10
Total Points
125
Total Points Earned