Back Writing Assignment: Advertising Media Stereotypes
It is said that advertisers often utilize already existing deep-seated ideologies in society and base their commercials on them. Stereotypes have been used in advertisement as long as they have been around, and different ads over time have been thought by some to be more racist than others.
Racial stereotypes are used frequently in advertising. They are mental ideologies that the viewer assigns meaning to in order to process information. Because of this, we see many different outcomes. However, it can be perceived negatively in instances where the stereotyping begins causing offense.
Use the information you learned in the Explore learning module this week about stereotypes, as well as the articles and websites below to develop an essay answering the question – “What role does advertising play in stereotyping minorities?” Be sure to discuss stereotyping among African Americans, Hispanic Americans, and Asian Americans. Use additional online resources, as needed, to develop your argument.
A Content Analysis of Racial and Gender Stereotyping in Advertising
Different Ads, Different Ethnicities, Same Car
When Do Multicultural Ads Become Offensive? Your Thoughts
A 20-Second Experiment in Racial Stereotypes
Types of Stereotyping in Advertising
The writing assignment should be a minimum of 500 words and include an introduction with an overview of your essay, ending with a thesis statement answering the question “What role does advertising play in stereotyping minorities?” in your own words.