Balancing Short-Term Drivers And Long-Term Objectives

With constantly shifting markets, new drivers arrive almost spontaneously. New competitive, cultural, economic, political, regulatory, social, and technological factors are continuously impacting an organization. These are invariably exciting and interesting because they present both real challenges and potential opportunities. In response, there is often a temptation for the organization’s leadership to be reactive. One mark of effective strategic and operating leadership is the ability to rapidly and opportunistically respond to market shifts. Done to excess, or at all costs, however, this can lead to strategic wobbles back and forth, with major and potentially fatal loss of ground caused by inappropriately reacting to short-term shifts.

For this Discussion, review this week’s Learning Resources. Consider the difference between reacting to market shifts and following an integrated Annual Human Resources Operating Plan.

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