Boeing 737-Max Crisis

Write APA style (Calibri – 11pt) with page breaks, a 5 page analysis on the article link below that includes the following sections:

1. I) Background: Explain what happened.

Which organizations and publics were involved in the incident?

When and where did this happen?

Why is PR needed in this instance?

What PR concepts or theories can be used to explain what happened?

II)Response: Explain what the organization did to respond to the incident, and how the public reacted to the organization’s response.

III)Critical Analysis: Discuss the effectiveness of the PR tactics that were used.

What did the organization do well?

What could they have done better and/or differently, and why?

*see example paper attached as a reference only. it’s how I want it.

*see attached link  for the analysis paper and you can use other sources as well.(https://www.businessinsider.com/boeing-737-max-crisis-response-confusing-hard-to-trust-experts-2019-5)

Title & Reference pages separate