Case 8: The iPremier Company: Denial of Service Attack


MBADM 830 SP20

1. How well did the iPremier Company perform during the seventy-five-minute attack? If you were Bob Turley, what might you have done differently during the attack?


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  • 2. The iPremier Company CEO, Jack Samuelson, had already expressed to Bob Turley his concern that the company might eventually suffer from a “deficit in operating procedures.” Were the company’s operating procedures deficient in responding to this attack? What additional procedures might have been in place to better handle the attack?

  • 3. In the aftermath of the attack, what would you be worried about? What actions would you recommend?

  • 4. Can you comment some more on the human side of the crisis? For example, we see examples of confusion, denial, wishful thinking, political maneuvering, diving for cover, jumping to conclusions, etc.