Case Studies Each student is required to individually digitally submit a 1-2

Case Studies

Each student is required to individually digitally submit a 1-2 page case summary analysis of each of the cases covered prior to the start of class the day of the case discussion. The specific format follows the 3C’s approach, plus the addition of an analysis of the AI enablers. The focus of the writeup should be on analysis discussion, not restating the facts of the case. All students should be prepared with notes from their analysis to kick off and actively participate in the class discussion.

3C’s + AI Approach

1. Company – Describe the company including strengths & weaknesses

2. Customer – Describe the customer in terms of demographics and behavior

3. Competition – Provide an overview of the competitive landscape

4. AI Enablers –

i. Describe the ‘why now’ aspect of the AI product / service. Why is the ecosystem ready?

ii. Describe the technical aspects of the technology

iii. Describe any ethical or regulatory hurdles

5. Recommendations – Next steps for the company, substantiated with the context listed above