Country Report   60 marksStudents are required to write a report which examines macro

Country Report   60 marks

Students are required to write a report which examines macro environmental factors from the perspective of an individual country of the student’s choosing.  Particular emphasis will be required on the change drivers within the environment and their implications in terms the opportunities and threats they present to business.

The report should be correctly referenced and formatted as follows:

Introduction (3 marks)
Reason for selecting the country chosen

Country profile (24 marks)
Raw data relating to political, economic and  socio-cultural environments (example on course Moodle page)

Discussion of data (24 marks)
Implications of the country profile in terms of change drivers and opportunities and threats to businesses

Conclusion (9 marks)
Key findings