Course: BSB3350 – Survey of Marketing Listed below are the Learning Objectives

Course: BSB3350 – Survey of Marketing

Listed below are the Learning Objectives for this week chapters 10-12 for the textbook – Foundations of Marketing, 9th ed.; Pride, Ferrell; (Cengage) ISBN: 9780357129463. I have also attached PowerPoint slides. Note: Please only use the aforementioned textbook and/or Powerpoint to complete assignment.

Please view the attached video and submit an original (in your own words) synopsis/commentary of what you viewed. Submissions should be minimum 150 words. Be sure to include at least one specific principle from this week’s chapter coverage as you see it illustrated in the video. (You don’t have to reference a principle from each chapter-just tie the video concepts back to something you recognize from the text/Powerpoint content for the week). 

Learning Objectives

Chapter 10:

10-1  Define the concept of a product.

10-2   Discuss how products are classified.

10-3   Explain the concepts of product line and product mix and how they are related.

10-4   Explore the product life cycle and its impact on marketing strategies.

10-5   Discuss the product adoption process.

10-6   Explain the major components of branding, including brand types, branding strategies, and brand protection.

10-7   Describe the major packaging functions, design considerations, and how packaging is used in marketing strategies.

10-8   Identify the functions of labeling and legal issues related to labeling.

Chapter 11:

11-1  Explain how companies manage existing products through line extensions and product modifications.

11-2   Explore how businesses develop a product idea into a commercial product.

11-3   Discuss the importance of product differentiation and the elements that differentiate one product from another.

11-4   Explain how businesses position their products.

11-5   Discuss how product deletion is used to improve product mixes.

11-6  Summarize how the characteristics of services influence the development of marketing mixes for services.

11-7   Describe organizational structures used for managing products.

Chapter 12:

12-1   Compare price competition with nonprice competition.

12-2  Identify issues related to developing pricing objectives.

12-3   Discuss the importance of identifying the target market’s evaluation of price.

12-4   Explore the role of demand and the price elasticity of demand.

12-5   Describe the relationships among demand, costs, and profits.

12-6   Explain how marketers analyze competitors’ prices.

12-7   Analyze the bases used for setting prices.

12-8   Compare the different types of pricing strategies.

12-9   Describe the selection of a specific price.

12-10   Identify methods companies can use to price products for business markets.