Course Project

This Course Project is relatively “simple” once you can work through some of the steps: First, find a problem you care about. Second, craft a do-able, logical, answer/solution to the target customer’s need. Third, state a few, simple goals to start providing that answer through communications to the target. That is your project in a nutshell. You will need to guess what the target’s need is and what would solve it, test your guess by asking customers, and refine it, through the process.

Create a 1-3+ page that should include…

1. Table of 5-day journal entrieslisting a strong feeling you had and what that feeling was in reference to — pay attention to feelings of anger/frustration at injustice. Choose the most important issue.
2. Identify the target customer and
3. their “pain point” and your rationale/evidence for that
4. Guess the strategic solution to the need/slogan and your rationale/evidence for that

1- Demographic table of your target segment and customer interviews table  (see also, p.

2-flyers test results

• In order to implement your strategic solution to incrementally win over members of your target community, you’ll need to think of what it would take to make the strategy happen.

Create and state 3-5 SMART goals/measurable objectives in a table.

1. Create the creative content (4+ pieces), including your flyer and a press release in order to execute your SMART goals.

Possible examples of creative content include sales scripts, sales proposals, tables of scripts for overcoming objections or closing the sale (radio/TV scripts/skits, brochures or magazine ads, Google AdWords campaign examples, social media campaign posts and contest scripts, event planning schedules, text-messaging posts, personal selling scripts, YouTube video demos or scripts, your press release, etc. This is where you can “have fun” and be creative (if you want to).

1. Create a small (<$2,000) budget table, showing how much each listed expense is estimated to cost. (If you know you can get a bigger budget, that’s fine, use that estimate.) State what you expect will be the return on the investment in the campaign.
2. Conclude your project with your recommendations and your take-aways from the learning experience.
3. Include your 2+ references. Please share your final Course Project to the blog MarketTestLab.blogspot.comfor posterity.

Here is an example to follow:

Target Group: 

The target audience will 16-18 years of age. Since cell phone have become very important in everyone’s life and we know rely on them more and more these days and we cannot seem to put them down even while driving. The fatal crash rate for teens is 3 times greater than for drivers age 20 (End Distracting Driving. Org 2019). We need to find a solution to make texting and driving a thing of the past, so we can save more lives.

Pain Point: 

Society has now become more reliant on cell phones than ever before; it seems to be that we cannot even put them down while we are driving. In 2018 according to the National Highway Traffic Safety Administration, distracted driving was involved in 2,841 motor vehicle crash fatalities. Among those killed: 1,730 drivers, 605 passengers, 400 pedestrians and 77 bicyclists 9 (Children’s Hospital of Philadelphia Institute development 2018).

Strategic Solution: 

This solution to texting and driving can be fixed. Raising more awareness within our community can also help.Teens need to speak up when they see their peers texting and driving, and parents need to lead by example. There also needs to be more law enforcement enforcing these laws and making sure people are being held accountable for their actions.

Demographic Table:

Customer Interviews: 

2 Flyers Test: 

References: 

Children’s Hospital of Philadelphia Institute Development (2018). Cell phone use while driving statistics and texting and driving facts. Retrieved from: https://www.teendriversource.org/teen-crash-risks-prevention/distracted-driving/cell-phones

End Distracting Driving org. (2019). Learn the facts about distracting driving. Retrieved from:https://www.enddd.org/the-facts-about-distracted-driving/?gclid=CjwKCAjwtqj2BRBYEiwAqfzurxipHm960LmzzDho6KuyEtmArfK2s5Khv4WB4VrIVtIVRkIw0jawzBoCQh0QAvD_BwE