Developing a go-to-market PR and media engagement strategy for THORT.org Please in

Developing a go-to-market PR and media engagement strategy for THORT.org

Please in first instance browse the website to get understanding of what the aims of THORT are. We are looking for interesting and innovative ways to get people talking about wellbeing in a digital age ahead of launch in summer 2025.

Here are some of the phases and considerations:

Pre-Launch Phase (March 2024 – June 2025)

Develop a user-friendly website (www.Thort.org) with clear messaging about THORT’s services, mission, and values.

Optimise the website for search engines (SEO) to ensure visibility and attract organic traffic.

Include a newsletter sign-up form to start building an email database.

Engagement and outreach

There are many activities your plans may wish to consider, but the key thing is how they translate to meeting the brand objectives over the next 15 months. These could include:

Content Creation

Social Media Presence

Email Marketing Campaigns

Influencer Outreach

Influencer development

Launch Event – and strategy

Content Marketing Blitz

Collaborations and Partnerships

Thought Leadership Initiatives

Community Engagement: