Discussion Questions:1 – Evaluate the marketing mix of the PS3 (product, price, promotion, and
Discussion Questions: 1 – Evaluate the marketing mix of the PS3 (product, price, promotion, and place). 2 – What role did each of these play in the outcome of the PS3 launch? 3 – How important was pricing strategy (chapter 11) to the success of the PS3? 4 – Following the initial launch of PS3, what changes were made to the marketing mix (4Ps) (reference outside sources when answering this question). Briefly explain your answer for each question.