E-commerce Department E-Marketing (ECOM301) Digital Marketing Plan Project We are talking about

E-commerce Department
E-Marketing (ECOM301)

Digital Marketing Plan Project

We are talking about this website https://niceonesa.com/en/

around (1000) words

The reference list, a minimum number of 10 references and citations is required, and you must use APA referencing style.


1. Devise a digital marketing strategy for your campaign

a. Where are you now? (Situation analysis)

i. Customer Insight

▪ Who are your followers?
▪ What marketing content do your visitors specifically like?

▪ What part of your content does your audience like?

Competitor Analysis

How good are your competitors’ websites?

How good are your competitor’s social media platforms?

What social content works for your competitors?

What are people saying about your competitors?

Conduct a e-Marketing SWOT analysis for your business (At least 3 points for each element/factor). After completing SWOT analysis, think about the results and act accordingly, how can a SWOT analysis help your business?

Note: you can use any free online Sentiment Analysis tools to evaluate your e-Marketing presence (ex: https://www.similarweb.com).

b. Where do you want to be? (Business objectives)

c. How are you going to get there? (strategy)

i. Strategies to achieve each objective

d. How exactly do you get there? (tactics)

e. Who does what and when? (actions)

f. How do you monitor performance? (control)

2. Summaries the marketing mix best suitable for your campaign.

a. Product variables

 Is our product online-only or a physical product?

 What are the extra services around the product?

 How to design your online delivery?

 What features to include?

 The quality of the online product?

 Customer reviews


b. Price variables

Use low prices to gain a customer base.

Do we offer different pricing for different audiences? Ex: new customers could

automatically be given discounted purchases for the first purchase.

Pricing options that could be varied online: discounts, basic price, refund policies

and order cancellation terms.

c. Place variables

1. What are the marketing channels used?

2. Are you using the right marketing channels?

3. Am I using all the channels my target audience wants to use?

d. Promotion variables

What are the Promotion elements/communications Tools work for our sales?

What is our approach to content distribution?

What are our promotional goals?

e. Process variables

Tracking processes and the performance of the overall system

Delivering customer services

3. How can you implement relationship marketing for your campaign?

a. Could you create a virtual community? And how does it help the relationship marketing.

b. Could you use digital media to support customers’ advocacy? And how?

Permission marketing


Using digital media to increase customer loyalty