Evaluating the effectiveness of a marketing plan is an important aspect of your job as the chief marketing officer at SGMS. You have worked hard on organizing the marketing department for the SGMS facility. It is now time to put the plan together and communicate it to your primary and secondary target.
Respond to the following:
What are omnichannels, and how are they used to increase market awareness?
What are the 3 elements of the integrated marketing communication (IMC) strategy?
What is the AIDA model, and how would you use it to increase market awareness among the aging population?
What are some tools that you would use to evaluate a marketing strategy?
Outline the steps in a marketing plan, and show the stages where planning, implementation, marketing, and control phases are done.