Evaluating the role of social media in terms of global branding: The

Evaluating the role of social media in terms of global branding: The cases of Facebook, Twitter, and Instagram

Proposed topic

Evaluating the role of social media in terms of global branding: The cases of Facebook, Twitter, and Instagram (Irbo & Mohammed, 2020).

In today’s technological era, the social network has evolved into a conceptual part of the everyday life of an individual. Various industry reports reflect that social networking is acted as a communication medium where consumers of their brands reflect their habits, opinions, tastes, and experiences (Ince, Rojas, & Davis, 2017). This broad realm of communication where consumers connect with other users along with providing essential options regarding that product will be determined the brand image of the company. The study will evaluate the importance of using social media based on a global perspective to develop brand image and ensure business profits.

Method

Applied

Population like to address

Quantitative

The quantitative data will be collected from 100 consumers who have recently bought something online in the retail sector. The researcher will affiliate with the retail brand for gaining data regarding the customers.

Qualitative

The researcher wants to perform experimental trials on a small population like ten respondents of managers of Asos, the famous apparel company. By interviewing these ten managers, research will determine how to use social media for branding. Simple random sampling will be employed for the study to derive statistical assumptions about the population (Irbo & Mohammed, 2020). The goal of this study will represent the impact of social media marketing actions on global brand image. In addition, the aim of this study will analyze the influence of brand awareness. The research population contains customers who follow the brands with the most significant social score based on social media brand operations on communication channels such as Facebook, Twitter, and Facebook, Instagram. Randomization is the most suitable way to lessen the consequences of possible confounding variables.   

Background 

The organizations have started developing their brands through social media as the consumer purchase decision have changed from traditional shopping to online shopping due to recent covid 19. Due to the impact of covid 19, everything moves in online mode, so individuals need to use social media for their promotions. This research will be performed to describe whether social media marketing affects brand awareness, brand image perception, and brand loyalty among consumers.

Connection to the topic

The main concept evaluating the role of social media in terms of global branding: The cases of Facebook, Twitter, and Instagram are an important vision presented to the reader (Jones, Walters, & Brown, 2020). Updated global branding methods such as Facebook, Twitter,

and Instagram describe the future options for the companies. I am also a social media user, and it is very interesting to explore the role of social media and how the company uses social media tools to attract consumers.

References

Ince, J., Rojas, F., & Davis, C. (2017). The social media response to Black Lives Matter: How Twitter users interact with Black Lives Matter through hashtag use. Ethnic and racial studies, 40(11), 1814-1830.

Irbo, M., & Mohammed, A. (2020). Social media, business capabilities and performance: A review of literature. African Journal of Business Management, 9(14), 271-277.

Jones, A., Walters, J., & Brown, A. (2020). Participant Recruitment in Social Work: A Social Media Approach. Social Work Research, 4(44), 247-255.