Fashion and Consumer Culture

1 Consumer goods and services potentially play an important role in who we are and how we construct our social
lives, in terms of how we use such goods and services and how we relate to other people through such goods and
services.?
Miles, S, (1998) Consumerism as a Way of Life. London: Sage. (p.3)

Discuss this statement with reference to fashion, giving specific examples.
2 The fashion industry produces consumers who are passive victims unable to resist its seductive forces.

Discuss this statement with reference to fashion, giving specific examples.
3 Shopping is a trivial activity practiced by self-centred individuals.

Discuss this statement with reference to fashion, giving specific examples.
4 Consumer culture is a homogeneous culture of global commodities.

Discuss this statement with reference to fashion, giving specific examples.

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