Firm is Microsoft Rubric Criteria Expand All Rubric CriteriaExpand All Significance of

Firm is Microsoft

Rubric Criteria

Expand All Rubric CriteriaExpand All

Significance of the SWOT, BCG, and IE Matrices

12 points

Recommendations for Strategic Plans to Improve Position of the Company

12 points

Research Sources

4 points

Thesis, Position, or Purpose

2.8 points

Development, Structure, and Conclusion

3.2 points

Evidence

2 points

Mechanics of Writing

2 points

Format/Documentation

2 points

Total40 points