For this assignment, you must create your own, original
visual argument in contrast to one found in a magazine or television
advertisement of your choice. Based on your understanding of rhetoric and the
effectiveness of rhetorical appeals in advertising, design a visual argument—it
could be a television advertisement or a poster advertisement – that argues
against the proposed position.
One of the most important things to think about as you
design your argument is the audience you would like to reach. Who is that audience, what kind of images
would be most effective in reaching that audience, and what is the best way to
present visual elements so that the target audience is “grabbed” by the
argument? Also important are the
elements of visual argument you include.
Will there be text in your visual?
How much? What kind of font? Where in the visual will you include your
text? What will it say? What kind of
images will you use? How graphic? How
many? How will you set the argument up?
More images or more text? And so on…
Remember that this is a visual argument. The majority of the
message should be carried by the images you choose and the way you present them
in relation to the text.
You will use the online
program Canva to create your
For this assignment, you will be required to turn in the
Topic proposal—minimum of a paragraph suggesting the topic of
your argument and the way you intend to approach it. You should have 3
pages total. The original visual advertisement, the advertisement you created
using Canva, the topic proposal.
If you have trouble copying and pasting use the snipping tool in Word
Who is the target
What are the
claims made in the images?
history or cultural assumptions does the image make?
What is the
Include an example of the original argument/ advertisement that
you are refuting.
Include your visual argument (presentation)
This visual argument must: