In your journal assignment, address the following:
Sources: Identify three to five secondary data sources that you will use to
help define the target audience for your brand. Provide a link to each and
explain why you chose these resources.
Survey Questions: Write 5-10 questions that would help you gather information
that you cannot find in the secondary data resources.
Explain why you chose these five questions and what you hope
to learn from the responses. Provide a link to your survey questions in the
Remember that your survey questions should be clear and easy
to understand. The format of the survey questions (open-ended, multiple choice,
etc.) should be appropriate to the questions being asked, and the progression
of the questions in the survey should make sense. While designing your survey,
go beyond basic demographic questions (e.g., age, gender, geographic location,
income) and think about the questions that could help you learn about the
personality and behaviors of the audience. While basic demographic questions
would certainly be included on any market research survey, you should be more
concerned with developing a more in-depth understanding of the customers for
To help inform your responses, refer to the SWOT analysis provided.
Cite from the video, articles, and other course resources to support your